Marilia Brocchetto

MBA Candidate- Data Analytics + Strategy | Engagement Specialist | Content Producer | Internal Communication Professional 

Work Experience

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Professional Summary

I'm a corporate communications specialist, tasked with crafting internal and external communications, communication planning, and implementation. I'm also an experienced cross-platform communications professional and multimedia journalist with ten years of extensive experience in storytelling, content creation, and writing.  While not at work, I’m an MBA candidate at the GA Institute of Technology, focusing on data analytics and its impact on businesses.

Experience

 

Senior Consultant- Network Engagement and Communication Strategist – Deloitte Consulting

09/ 2018 – Present

  • Developed a strategic internal communications and engagement plan between the Deloitte Consulting practice and the Deloitte Platforms team

  • Created video and written content that ties Deloitte’s brand to asset-based consulting

  • Worked with Product Managers to develop internal websites, presentations, collateral materials, talking points, and videos for Platforms and its products 

  • Developed employee communications to increase awareness and engagement, while also changing perception, of the use of technology assets (software) in consulting

  • Ensured all content created encapsulated company strategy and branding and met company standards

  • Worked closely with R&D teams on strategic communications materials revolving around emerging technology topics

  • Responsible for establishing channels and cadence for maximum stakeholder engagement, while managing effectiveness of key communication initiatives

  • Responsible for the employee engagement strategy for both strategic and operational content

Manager, Planning Desk - Latin America - CNN International

03/2017- 09/2018

  • Planned and led news editor teams to engage key stakeholders to the content produced by CNN’s bureaus and crews in Latin America through meetings, presentations, and internal communications materials.

  • Responsible for relationship building with sources, media contacts, and government officials throughout the main Latin American markets such as Brazil and Mexico.

  • Analyzed trends and develop a multi-platform content creation strategy for CNN across Latin America aimed at increased viewership and increased revenue.

  • Constantly monitored trends in Latin America aimed at higher digital engagement time.

  • Communications lead tasked with accomplishing strategic goals across LATAM.

  • Built CNN’s bureau in Brazil and handled hiring and vetting of contractors.

  • Pitched, budgeted, and managed logistics for 7 CNN teams operating in the Caribbean during Hurricanes Irma and Maria.

  • Led all aspects of CNN’s election coverage inside Venezuela, Mexico, Colombia and Brazil. Worked to encourage network engagement focused at CNN’s target audience.

  • Planned, secured access, and executed pre- and post-production on CNN exclusive stories such as “Undercover in Venezuela.”

  • Coordinated with business units to handle million-dollar budgets aimed at maximizing content creation. Lead teams to achieve budget containment targets.

Senior News Desk Editor- International Desk - CNN International 

03/2016 - 03/2017

  • Planned and executed International special events coverage including 2014 Rio World Cup, 2016 Summer Olympics, and Barack Obama visit to Argentina.

  • Led, managed logistics, and assigned teams on breaking and feature stories to work with CNN International reporters, and a vast network of freelancers across the world. 

  • Created internal communication plans for various network clients during major events, leading and coordinating over 120 employees internationally. Delivered updated information to more than 1000 CNN employees around the world.

  • Created internal sharepoint portals to improve communication workflow and deliver tailored information for set events, thus optimizing resources. 

  • Wrote course guides and training brochures to train junior staff.

  • Supervised and led the news desk and field crews - anywhere between 5 to 35 people - throughout the world during breaking news events. 

  • Engaged with key stakeholders and produced metric analysis post breaking news events. Coordinated learning and development aimed at workflow management.

  • Built a vast network of freelancers, stringers and contractors to work on Latin American stories. Coached the team to deliver engaging copy.  

 

Digital writer/Producer - CNN Interactive/Digital 

Freelance- 2016 to Present

  • Pitched and executed enterprise reporting and distinctive stories for CNN interactive on tight deadlines- including trending, political, health, and sports stories. 

  • Researched, wrote, and copyedited compelling content in innovative formats for internal and external CNN platforms. 

  • Identified and implemented opportunities for social engagement with CNN’s audience through various social channels while maintaining the CNN brand.

  • Communicated with control rooms, news desk, and field teams for latest information during breaking news.

  • Disseminated cleared for broadcast information through CNN's internal iNews system as well as CNN's social media, digital and mobile platforms. 

International Desk Assignment Editor- CNN International  

01/2012-03/2016

  • Managed multiple newsroom responsibilities while producing, writing and newsgathering stories.

  • Created and maintained CNN's coverage plans throughout breaking news and quickly developing stories.

  • Managed editorial and production needs for TV, digital, mobile, and social media.

  • Produced, from Atlanta, multimedia content with CNN senior correspondents throughout Latin America, Middle East and Asia.

 

International Newsource News Editor- CNN International Newsource

06/2010-01/2012

  • Improved CNN's communications and relationships with affiliates in the Latin American region.

  • Produced and executed daily feeds with CNN and Affiliate material which was distributed to content partners internationally and domestically.

  • Coordinated with the International Desk as well as CNN.com on video needs for the various CNN platforms. 

  • With a small team of five people, launched and created standard operating procedures for interacting with Spanish-speaking domestic networks.

 

Additional Positions within CNN Worldwide

07/2009- 03/2016

  •  Media Coordinator (01/2010 - 06/2010) 

  •  Video Journalist (07/2009- 01/2010)

 

ABC News - ABC News on Campus

08/2008- 05/2009

  • Integrated Media Producer

WUFT TV and WRUF FM

08/2006 -  05/2009

  • Line Producer for 12pm and 5:30pm Show 

  • Anchor for Jazz Show "The Nightbridge"

  • General Assignment Reporter

  • Video Editor/Producer

Business Analytics

Skills

R, Radiant and R Studio

SQL

Microsoft Excel

Microsoft Power BI

Tableau

HTML, CSS, Markdown

Python

Communication Skills

Storytelling & Communications

Digital Advertising and Presentation

Content Development

Brand Management & Engagement

Editing / Proofreading

Crisis Leadership

Web Communications

Photography and Videography

Media Relations

Public Relations

Adobe Suite - Premiere & Illustrator

Final Cut Pro, AVID, Adobe Premiere

Marketing Campaigns and analysis

CMS - Content Management Systems

Google Ad Words

SEO - Search Engine Optimization

SEM - Search Engine Marketing

Digital Marketing Strategy

Social Media strategies

 

Languages

Portuguese- Fluent

Spanish- Fluent

French- Conversational

Italian- Conversational

Education

Georgia Institute of Technology

2018-2020 (Anticipated)

Master of Business Administration (M.B.A)

Track: Data Analytics & Marketing Strategy

 

University of Florida

2006-2009

B.S. Telecommunications

TV & Radio Journalism

Awards

CNN Spot Bonus Award

April 2018

Above and Beyond recognition

CNN Spot Bonus Award

November 2017

Hurricane Irma and Maria Coverage

CNN Spot Bonus Award

May 2017

Undercover in Venezuela

Emmy Award- Nominee

2015

Ukraine: Shooting in Independence Square

Emmy Award- Nominee

2014

CNN’s Coverage of Typhoon Haiyan

Emmy Award- Nominee

2013

Israel/Gaza Conflict

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