Marilia Brocchetto

Work Experience

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Experience

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Organization Transformation- Senior Consultant                                                                                       01/ 2021- Present

• Change and readiness subject matter expert, working with two major financial institutions        during a merger of equals to ensure clients and employees will be ready post-merger

• Oversees merger of equals change and readiness timelines and activities, owning two major  workstreams—employee training and client communications 

• Liaises between the merging financial institutions to ensure maximum synergy, collaboration   and consistency through all change and readiness activities 
   

Senior Consultant- Network Engagement and Communication Strategist – Deloitte Consulting

06/ 2020 – 01/2021

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• Develops marketing collateral for technology assets, within Deloitte's New Business Innovation group, mixing data analytics, human centered design, and artificial intelligence to create business insights and drive enterprise level change

• Develops thought leadership in conjunction with Consulting’s Chief Innovation Officer on emerging technology and high growth initiatives, including Industry 4.0, Quantum, Blockchain, 5G, and Cyber; featured in 5 magazine articles and 12 presentations

• Spearheaded an effort with Consulting’s CEO following COVID-19 to develop a practice repository to be used to access thought leadership, points of view, and information on recovery efforts; visited by over 3000 practitioners/monthly

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Senior Consultant- Network Engagement and Communication Strategist – Deloitte Consulting

09/ 2018 – 06/2020

• Developed a strategic internal communications and engagement plan between the Deloitte Consulting practice and the Deloitte Platforms team

• Created video and written content that ties Deloitte’s brand to asset-based consulting

• Worked with Product Managers to develop internal websites, presentations, collateral materials, talking points, and videos for Platforms and its products 

• Developed employee communications to increase awareness and engagement, while also changing perception, of the use of technology assets (software) in consulting

• Ensured all content created encapsulated company strategy and branding and met company standards

• Worked closely with R&D teams on strategic communications materials revolving around emerging technology topics

• Responsible for establishing channels and cadence for maximum stakeholder engagement, while managing effectiveness of key communication initiatives

• Responsible for the employee engagement strategy for both strategic and operational content

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Manager, Planning Desk - Latin America - CNN International

03/2017- 09/2018

• Planned and led news editor teams to engage key stakeholders to the content produced by CNN’s bureaus and crews in Latin America through meetings, presentations, and internal communications materials.

• Responsible for relationship building with sources, media contacts, and government officials throughout the main Latin American markets such as Brazil and Mexico.

• Analyzed trends and develop a multi-platform content creation strategy for CNN across Latin America aimed at increased viewership and increased revenue.

• Constantly monitored trends in Latin America aimed at higher digital engagement time.

• Communications lead tasked with accomplishing strategic goals across LATAM.

• Built CNN’s bureau in Brazil and handled hiring and vetting of contractors.

• Pitched, budgeted, and managed logistics for 7 CNN teams operating in the Caribbean during Hurricanes Irma and Maria.

• Led all aspects of CNN’s election coverage inside Venezuela, Mexico, Colombia and Brazil. Worked to encourage network engagement focused at CNN’s target audience.

• Planned, secured access, and executed pre- and post-production on CNN exclusive stories such as “Undercover in Venezuela.”

• Coordinated with business units to handle million-dollar budgets aimed at maximizing content creation. Lead teams to achieve budget containment targets.

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Senior News Desk Editor- International Desk - CNN International 

03/2016 - 03/2017

• Planned and executed International special events coverage including 2014 Rio World Cup, 2016 Summer Olympics, and Barack Obama visit to Argentina.

• Led, managed logistics, and assigned teams on breaking and feature stories to work with CNN International reporters, and a vast network of freelancers across the world. 

• Created internal communication plans for various network clients during major events, leading and coordinating over 120 employees internationally. Delivered updated information to more than 1000 CNN employees around the world.

• Created internal sharepoint portals to improve communication workflow and deliver tailored information for set events, thus optimizing resources. 

• Wrote course guides and training brochures to train junior staff.

• Supervised and led the news desk and field crews - anywhere between 5 to 35 people - throughout the world during breaking news events. 

• Engaged with key stakeholders and produced metric analysis post breaking news events. Coordinated learning and development aimed at workflow management.

• Built a vast network of freelancers, stringers and contractors to work on Latin American stories. Coached the team to deliver engaging copy.  

Digital writer/Producer - CNN Interactive/Digital 

Freelance- 2016 to Present

• Pitched and executed enterprise reporting and distinctive stories for CNN interactive on tight deadlines- including trending, political, health, and sports stories. 

• Researched, wrote, and copyedited compelling content in innovative formats for internal and external CNN platforms. 

• Identified and implemented opportunities for social engagement with CNN’s audience through various social channels while maintaining the CNN brand.

• Communicated with control rooms, news desk, and field teams for latest information during breaking news.

• Disseminated cleared for broadcast information through CNN's internal iNews system as well as CNN's social media, digital and mobile platforms. 

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International Desk Assignment Editor- CNN International  

01/2012-03/2016

• Managed multiple newsroom responsibilities while producing, writing and newsgathering stories.

• Created and maintained CNN's coverage plans throughout breaking news and quickly developing stories.

• Managed editorial and production needs for TV, digital, mobile, and social media.

• Produced, from Atlanta, multimedia content with CNN senior correspondents throughout Latin America, Middle East and Asia.

International Newsource News Editor- CNN International Newsource

06/2010-01/2012

• Improved CNN's communications and relationships with affiliates in the Latin American region.

• Produced and executed daily feeds with CNN and Affiliate material which was distributed to content partners internationally and domestically.

• Coordinated with the International Desk as well as CNN.com on video needs for the various CNN platforms. 

• With a small team of five people, launched and created standard operating procedures for interacting with Spanish-speaking domestic networks.

Additional Positions within CNN Worldwide

07/2009- 03/2016

•  Media Coordinator (01/2010 - 06/2010) 

•  Video Journalist (07/2009- 01/2010)

ABC News - ABC News on Campus

08/2008- 05/2009

• Integrated Media Producer

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WUFT TV and WRUF FM

08/2006 -  05/2009

• Line Producer for 12pm and 5:30pm Show 

• Anchor for Jazz Show "The Nightbridge"

• General Assignment Reporter

• Video Editor/Producer

Business Analytics

Skills

R, Radiant and R Studio

SQL

Microsoft Excel

Microsoft Power BI

Tableau

HTML, CSS, Markdown

Python

Communication Skills

Storytelling & Communications

Digital Advertising and Presentation

Content Development

Brand Management & Engagement

Editing / Proofreading

Crisis Leadership

Web Communications

Photography and Videography

Media Relations

Public Relations

Adobe Suite - Premiere & Illustrator

Final Cut Pro, AVID, Adobe Premiere

Marketing Campaigns and analysis

CMS - Content Management Systems

Google Ad Words

SEO - Search Engine Optimization

SEM - Search Engine Marketing

Digital Marketing Strategy

Social Media strategies

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Languages

Portuguese- Fluent

Spanish- Fluent

French- Conversational

Italian- Conversational

Education

Georgia Institute of Technology

2018-2021 (Anticipated)

Master of Business Administration (M.B.A)

Track: Data Analytics & Marketing Strategy

University of Florida

2006-2009

B.S. Telecommunications

TV & Radio Journalism

Awards

CNN Spot Bonus Award

April 2018

Above and Beyond recognition

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CNN Spot Bonus Award

November 2017

Hurricane Irma and Maria Coverage

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CNN Spot Bonus Award

May 2017

Undercover in Venezuela

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Emmy Award- Nominee

2015

Ukraine: Shooting in Independence Square

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Emmy Award- Nominee

2014

CNN’s Coverage of Typhoon Haiyan

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Emmy Award- Nominee

2013

Israel/Gaza Conflict