Marilia Brocchetto

GT MB |Innovation & Strategy | Organizational Engagement and Change Specialist

Work Experience

  • LinkedIn - Black Circle
  • Twitter - Black Circle
  • Instagram - Black Circle


Organization Transformation- Senior Consultant                                                                                       01/ 2021- Present

  • Change and readiness subject matter expert, working with two major financial institutions        during a merger of equals to ensure clients and employees will be ready post-merger

  • Oversees merger of equals change and readiness timelines and activities, owning two major  workstreams—employee training and client communications 

  • Liaises between the merging financial institutions to ensure maximum synergy, collaboration   and consistency through all change and readiness activities 

Senior Consultant- Network Engagement and Communication Strategist – Deloitte Consulting

06/ 2020 – 01/2021

  • Develops marketing collateral for technology assets, within Deloitte's New Business Innovation group, mixing data analytics, human centered design, and artificial intelligence to create business insights and drive enterprise level change

  • Develops thought leadership in conjunction with Consulting’s Chief Innovation Officer on emerging technology and high growth initiatives, including Industry 4.0, Quantum, Blockchain, 5G, and Cyber; featured in 5 magazine articles and 12 presentations

  • Spearheaded an effort with Consulting’s CEO following COVID-19 to develop a practice repository to be used to access thought leadership, points of view, and information on recovery efforts; visited by over 3000 practitioners/monthly

Senior Consultant- Network Engagement and Communication Strategist – Deloitte Consulting

09/ 2018 – 06/2020

  • Developed a strategic internal communications and engagement plan between the Deloitte Consulting practice and the Deloitte Platforms team

  • Created video and written content that ties Deloitte’s brand to asset-based consulting

  • Worked with Product Managers to develop internal websites, presentations, collateral materials, talking points, and videos for Platforms and its products 

  • Developed employee communications to increase awareness and engagement, while also changing perception, of the use of technology assets (software) in consulting

  • Ensured all content created encapsulated company strategy and branding and met company standards

  • Worked closely with R&D teams on strategic communications materials revolving around emerging technology topics

  • Responsible for establishing channels and cadence for maximum stakeholder engagement, while managing effectiveness of key communication initiatives

  • Responsible for the employee engagement strategy for both strategic and operational content

Manager, Planning Desk - Latin America - CNN International

03/2017- 09/2018

  • Planned and led news editor teams to engage key stakeholders to the content produced by CNN’s bureaus and crews in Latin America through meetings, presentations, and internal communications materials.

  • Responsible for relationship building with sources, media contacts, and government officials throughout the main Latin American markets such as Brazil and Mexico.

  • Analyzed trends and develop a multi-platform content creation strategy for CNN across Latin America aimed at increased viewership and increased revenue.

  • Constantly monitored trends in Latin America aimed at higher digital engagement time.

  • Communications lead tasked with accomplishing strategic goals across LATAM.

  • Built CNN’s bureau in Brazil and handled hiring and vetting of contractors.

  • Pitched, budgeted, and managed logistics for 7 CNN teams operating in the Caribbean during Hurricanes Irma and Maria.

  • Led all aspects of CNN’s election coverage inside Venezuela, Mexico, Colombia and Brazil. Worked to encourage network engagement focused at CNN’s target audience.

  • Planned, secured access, and executed pre- and post-production on CNN exclusive stories such as “Undercover in Venezuela.”

  • Coordinated with business units to handle million-dollar budgets aimed at maximizing content creation. Lead teams to achieve budget containment targets.

Senior News Desk Editor- International Desk - CNN International 

03/2016 - 03/2017

  • Planned and executed International special events coverage including 2014 Rio World Cup, 2016 Summer Olympics, and Barack Obama visit to Argentina.

  • Led, managed logistics, and assigned teams on breaking and feature stories to work with CNN International reporters, and a vast network of freelancers across the world. 

  • Created internal communication plans for various network clients during major events, leading and coordinating over 120 employees internationally. Delivered updated information to more than 1000 CNN employees around the world.

  • Created internal sharepoint portals to improve communication workflow and deliver tailored information for set events, thus optimizing resources. 

  • Wrote course guides and training brochures to train junior staff.

  • Supervised and led the news desk and field crews - anywhere between 5 to 35 people - throughout the world during breaking news events. 

  • Engaged with key stakeholders and produced metric analysis post breaking news events. Coordinated learning and development aimed at workflow management.

  • Built a vast network of freelancers, stringers and contractors to work on Latin American stories. Coached the team to deliver engaging copy.  


Digital writer/Producer - CNN Interactive/Digital 

Freelance- 2016 to Present

  • Pitched and executed enterprise reporting and distinctive stories for CNN interactive on tight deadlines- including trending, political, health, and sports stories. 

  • Researched, wrote, and copyedited compelling content in innovative formats for internal and external CNN platforms. 

  • Identified and implemented opportunities for social engagement with CNN’s audience through various social channels while maintaining the CNN brand.

  • Communicated with control rooms, news desk, and field teams for latest information during breaking news.

  • Disseminated cleared for broadcast information through CNN's internal iNews system as well as CNN's social media, digital and mobile platforms. 

International Desk Assignment Editor- CNN International  


  • Managed multiple newsroom responsibilities while producing, writing and newsgathering stories.

  • Created and maintained CNN's coverage plans throughout breaking news and quickly developing stories.

  • Managed editorial and production needs for TV, digital, mobile, and social media.

  • Produced, from Atlanta, multimedia content with CNN senior correspondents throughout Latin America, Middle East and Asia.


International Newsource News Editor- CNN International Newsource


  • Improved CNN's communications and relationships with affiliates in the Latin American region.

  • Produced and executed daily feeds with CNN and Affiliate material which was distributed to content partners internationally and domestically.

  • Coordinated with the International Desk as well as on video needs for the various CNN platforms. 

  • With a small team of five people, launched and created standard operating procedures for interacting with Spanish-speaking domestic networks.


Additional Positions within CNN Worldwide

07/2009- 03/2016

  •  Media Coordinator (01/2010 - 06/2010) 

  •  Video Journalist (07/2009- 01/2010)


ABC News - ABC News on Campus

08/2008- 05/2009

  • Integrated Media Producer


08/2006 -  05/2009

  • Line Producer for 12pm and 5:30pm Show 

  • Anchor for Jazz Show "The Nightbridge"

  • General Assignment Reporter

  • Video Editor/Producer

Business Analytics


R, Radiant and R Studio


Microsoft Excel

Microsoft Power BI


HTML, CSS, Markdown


Communication Skills

Storytelling & Communications

Digital Advertising and Presentation

Content Development

Brand Management & Engagement

Editing / Proofreading

Crisis Leadership

Web Communications

Photography and Videography

Media Relations

Public Relations

Adobe Suite - Premiere & Illustrator

Final Cut Pro, AVID, Adobe Premiere

Marketing Campaigns and analysis

CMS - Content Management Systems

Google Ad Words

SEO - Search Engine Optimization

SEM - Search Engine Marketing

Digital Marketing Strategy

Social Media strategies



Portuguese- Fluent

Spanish- Fluent

French- Conversational

Italian- Conversational


Georgia Institute of Technology

2018-2021 (Anticipated)

Master of Business Administration (M.B.A)

Track: Data Analytics & Marketing Strategy


University of Florida


B.S. Telecommunications

TV & Radio Journalism


CNN Spot Bonus Award

April 2018

Above and Beyond recognition

CNN Spot Bonus Award

November 2017

Hurricane Irma and Maria Coverage

CNN Spot Bonus Award

May 2017

Undercover in Venezuela

Emmy Award- Nominee


Ukraine: Shooting in Independence Square

Emmy Award- Nominee


CNN’s Coverage of Typhoon Haiyan

Emmy Award- Nominee


Israel/Gaza Conflict