Marilia Brocchetto
MBA Candidate | Data Analytics + Innovation & Strategy | Organizational Engagement and Change Specialist
Work Experience
Professional Summary
I'm a Senior Consultant within Deloitte's New Business Innovation group with over 10 years of experience in Marketing and Communications (external/internal). During my tenure at Deloitte, I have led and supported various communications and strategy efforts focused around Deloitte’s “Bold Plays” in the technology and automation space.
I'm a storyteller, looking at the world through the eyes of a journalist- always curious, always thirsty for learning. I add value to organizations by translating complex change management strategies and themes into tactical steps.
While not at work, I’m an MBA candidate at the GA Institute of Technology, focusing on Business Analytics and Innovation & Strategy
Experience
Senior Consultant- Network Engagement and Communication Strategist – Deloitte Consulting
06/ 2020 – Present
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Develops marketing collateral for technology assets, within Deloitte's New Business Innovation group, mixing data analytics, human centered design, and artificial intelligence to create business insights and drive enterprise level change
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Develops thought leadership in conjunction with Consulting’s Chief Innovation Officer on emerging technology and high growth initiatives, including Industry 4.0, Quantum, Blockchain, 5G, and Cyber; featured in 5 magazine articles and 12 presentations
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Spearheaded an effort with Consulting’s CEO following COVID-19 to develop a practice repository to be used to access thought leadership, points of view, and information on recovery efforts; visited by over 3000 practitioners/monthly
Senior Consultant- Network Engagement and Communication Strategist – Deloitte Consulting
09/ 2018 – 06/2020
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Developed a strategic internal communications and engagement plan between the Deloitte Consulting practice and the Deloitte Platforms team
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Created video and written content that ties Deloitte’s brand to asset-based consulting
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Worked with Product Managers to develop internal websites, presentations, collateral materials, talking points, and videos for Platforms and its products
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Developed employee communications to increase awareness and engagement, while also changing perception, of the use of technology assets (software) in consulting
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Ensured all content created encapsulated company strategy and branding and met company standards
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Worked closely with R&D teams on strategic communications materials revolving around emerging technology topics
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Responsible for establishing channels and cadence for maximum stakeholder engagement, while managing effectiveness of key communication initiatives
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Responsible for the employee engagement strategy for both strategic and operational content
Manager, Planning Desk - Latin America - CNN International
03/2017- 09/2018
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Planned and led news editor teams to engage key stakeholders to the content produced by CNN’s bureaus and crews in Latin America through meetings, presentations, and internal communications materials.
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Responsible for relationship building with sources, media contacts, and government officials throughout the main Latin American markets such as Brazil and Mexico.
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Analyzed trends and develop a multi-platform content creation strategy for CNN across Latin America aimed at increased viewership and increased revenue.
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Constantly monitored trends in Latin America aimed at higher digital engagement time.
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Communications lead tasked with accomplishing strategic goals across LATAM.
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Built CNN’s bureau in Brazil and handled hiring and vetting of contractors.
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Pitched, budgeted, and managed logistics for 7 CNN teams operating in the Caribbean during Hurricanes Irma and Maria.
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Led all aspects of CNN’s election coverage inside Venezuela, Mexico, Colombia and Brazil. Worked to encourage network engagement focused at CNN’s target audience.
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Planned, secured access, and executed pre- and post-production on CNN exclusive stories such as “Undercover in Venezuela.”
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Coordinated with business units to handle million-dollar budgets aimed at maximizing content creation. Lead teams to achieve budget containment targets.
Senior News Desk Editor- International Desk - CNN International
03/2016 - 03/2017
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Planned and executed International special events coverage including 2014 Rio World Cup, 2016 Summer Olympics, and Barack Obama visit to Argentina.
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Led, managed logistics, and assigned teams on breaking and feature stories to work with CNN International reporters, and a vast network of freelancers across the world.
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Created internal communication plans for various network clients during major events, leading and coordinating over 120 employees internationally. Delivered updated information to more than 1000 CNN employees around the world.
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Created internal sharepoint portals to improve communication workflow and deliver tailored information for set events, thus optimizing resources.
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Wrote course guides and training brochures to train junior staff.
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Supervised and led the news desk and field crews - anywhere between 5 to 35 people - throughout the world during breaking news events.
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Engaged with key stakeholders and produced metric analysis post breaking news events. Coordinated learning and development aimed at workflow management.
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Built a vast network of freelancers, stringers and contractors to work on Latin American stories. Coached the team to deliver engaging copy.
Digital writer/Producer - CNN Interactive/Digital
Freelance- 2016 to Present
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Pitched and executed enterprise reporting and distinctive stories for CNN interactive on tight deadlines- including trending, political, health, and sports stories.
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Researched, wrote, and copyedited compelling content in innovative formats for internal and external CNN platforms.
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Identified and implemented opportunities for social engagement with CNN’s audience through various social channels while maintaining the CNN brand.
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Communicated with control rooms, news desk, and field teams for latest information during breaking news.
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Disseminated cleared for broadcast information through CNN's internal iNews system as well as CNN's social media, digital and mobile platforms.
International Desk Assignment Editor- CNN International
01/2012-03/2016
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Managed multiple newsroom responsibilities while producing, writing and newsgathering stories.
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Created and maintained CNN's coverage plans throughout breaking news and quickly developing stories.
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Managed editorial and production needs for TV, digital, mobile, and social media.
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Produced, from Atlanta, multimedia content with CNN senior correspondents throughout Latin America, Middle East and Asia.
International Newsource News Editor- CNN International Newsource
06/2010-01/2012
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Improved CNN's communications and relationships with affiliates in the Latin American region.
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Produced and executed daily feeds with CNN and Affiliate material which was distributed to content partners internationally and domestically.
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Coordinated with the International Desk as well as CNN.com on video needs for the various CNN platforms.
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With a small team of five people, launched and created standard operating procedures for interacting with Spanish-speaking domestic networks.
Additional Positions within CNN Worldwide
07/2009- 03/2016
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Media Coordinator (01/2010 - 06/2010)
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Video Journalist (07/2009- 01/2010)
ABC News - ABC News on Campus
08/2008- 05/2009
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Integrated Media Producer
WUFT TV and WRUF FM
08/2006 - 05/2009
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Line Producer for 12pm and 5:30pm Show
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Anchor for Jazz Show "The Nightbridge"
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General Assignment Reporter
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Video Editor/Producer
Business Analytics
Skills
R, Radiant and R Studio
SQL
Microsoft Excel
Microsoft Power BI
Tableau
HTML, CSS, Markdown
Python
Communication Skills
Storytelling & Communications
Digital Advertising and Presentation
Content Development
Brand Management & Engagement
Editing / Proofreading
Crisis Leadership
Web Communications
Photography and Videography
Media Relations
Public Relations
Adobe Suite - Premiere & Illustrator
Final Cut Pro, AVID, Adobe Premiere
Marketing Campaigns and analysis
CMS - Content Management Systems
Google Ad Words
SEO - Search Engine Optimization
SEM - Search Engine Marketing
Digital Marketing Strategy
Social Media strategies
Languages
Portuguese- Fluent
Spanish- Fluent
French- Conversational
Italian- Conversational
Education
Georgia Institute of Technology
2018-2021 (Anticipated)
Master of Business Administration (M.B.A)
Track: Data Analytics & Marketing Strategy
University of Florida
2006-2009
B.S. Telecommunications
TV & Radio Journalism
Awards
CNN Spot Bonus Award
April 2018
Above and Beyond recognition
CNN Spot Bonus Award
November 2017
Hurricane Irma and Maria Coverage
CNN Spot Bonus Award
May 2017
Undercover in Venezuela
Emmy Award- Nominee
2015
Ukraine: Shooting in Independence Square
Emmy Award- Nominee
2014
CNN’s Coverage of Typhoon Haiyan
Emmy Award- Nominee
2013
Israel/Gaza Conflict